Proven cadence for B2B cold outreach: pain-first (not product), then one specific social proof, then a short unmistakable close. Under 100 words per email.
Tap any [variable] inside the prompt to fill it in.
Write a 3-email cold outreach sequence for [PRODUCT / SERVICE]. Follow the rules exactly.
Inputs:
- Product: [ONE SENTENCE]
- Target: [TARGET ROLE] at [TARGET COMPANY TYPE] (e.g. Head of Ops at a Series A SaaS)
- Pain point: [THE SPECIFIC PROBLEM YOU SOLVE]
- Differentiator: [WHAT MAKES YOU DIFFERENT FROM THE 3 OBVIOUS ALTERNATIVES]
- Sender: [SENDER NAME] from [SENDER COMPANY]
Constraints:
- Under 100 words per email (body only, signatures excluded)
- No "I hope this finds you well", "just checking in", or "circling back"
- Subject lines: 4–6 words, curiosity-driven, no emoji, no all-caps
- No placeholder brackets in the final output — if you need info I haven't given, ask before writing
Sequence:
- **Email 1 (Day 0)** — Lead with one concrete observation about their pain. Don't pitch. End with one specific question.
- **Email 2 (Day 3)** — Open with a 1-sentence result a customer like them got (with a number). Soft offer of value. Low-friction CTA.
- **Email 3 (Day 7)** — Last touch. Acknowledge silence without being passive-aggressive. Give away something useful unconditionally (template, checklist, benchmark). Close.
For each email, output a subject line and body.
The 'no hope this finds you well / just checking in / circling back' rule is the difference between 2% and 18% reply rates. Paste this verbatim into any cold email tool.
Tested this against my old hand-written sequence. The AI version won on reply rate but lost on meeting-booked rate — my emails were softer but closed better. Use it for copy, not strategy.
Caveat: works great for product-led SaaS. Works terribly for enterprise where 'social proof = one number' is too thin. Scale the prompt up if you're selling deals >$50k.
The 'no hope this finds you well / just checking in / circling back' rule is the difference between 2% and 18% reply rates. Paste this verbatim into any cold email tool.
good job